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The operations of the franchise into another subsidiary
A team's name is often divided into three parts; the first is the company name, then the product (can be omitted or merged with the next part), and a nickname - usually connected to the business of the company. For example, the San Miguel Beermen is a team owned by San Miguel Corporation, with the "beermen" nickname denoting the San Miguel Beer product.
The company name rarely changes - it can only change if the franchise is sold or if the mother company transfers the operations of the franchise into another subsidiary. The product name and the nickname often changes, as companies would maximize the publicity the league gives to its products.
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