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Cheap NFL Jerseys Never go out of style
The demand for the ’85ers collection not only speaks to the state of the women’s sports merch market, but also a more broad cultural embrace of all things nostalgic that’s been at play for the past few years. The power of nostalgia is especially strong in sports, Akers said, perhaps because fans like feeling connected to athletes—even those who aren’t competing anymore.
There’s also a certain level of exclusivity that comes with wearing a nostalgic jersey, especially one from a team that’s not as well known as it should be, Keeney said. “It’s kind of like you’re in a club,� if you own the ’85ers merch, he said.
Beyond sales, Kenney said the ’85ers merch has already led to some additional interest from athletes and brands in similar initiatives of their own.
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